We are an independant Belgian loyalty marketing agency
As experts in loyalty strategy, we help you strengthen long-term relationships with your brand.
At faxions, we develop loyalty marketing strategies from A to Z, we provide the technical tools and outstanding content to implement it, and help you monitor the impact on your business.
When they say close the backdoor on your customers, we say leave doors open and give your audience plenty of reasons to stay.
WHAT WE DO
Are you looking at solutions to strengthen the relationship between your brand and your audience? Then we’ve got you covered!
We provide a broad range of services to reach your audience and speak a language that matters to them.
You and your target group are the beginning and end of everything we do. After all, nobody knows them better than you do.
We help you:
- Retain and grow your existing customer base
- Create profitable long-term relationships
- Be remembered by making a positive impact
- Turn your audience into ambassadors
- Stay competitive in your offering
- Learn more about your customers
- Improve your ROI and NPS score
- Measure your proven results
- Stand out in the crowd!
Does this speak to you?
Let's talk about your needsCREATION OF CUSTOMIZED LOYALTY PROGRAM
Because no two organizations are the same, we believe in solutions that are tailored to your situation and your goals.
It all starts with our loyalty audit performed by our experts followed by an intense loyalty workshop with your team.
This is the first step towards a loyalty program that will get you stand out in the crowd. We will develop everything down to the last detail together with you. You can trust our creative minds to come up with exciting ideas.
The cherry on your cake? We measure everything. If content is king, data is definitely queen!
Does this appeal to you?
REVISION OF EXISTING LOYALTY PROGRAM
You already have a loyalty strategy, but it does not generate the expected results? You are spending too much budget on a program that doesn’t perform?
It’s time to have a discussion, preferably with experts. Let’s just say we have someone in mind.
Faxions help you identify clear goals and efficient KPI’s. We suggest technical and digital tools and content that match your needs and enable you to reach your business targets.
Does this speak to you?
READY-TO-USE LOYALTY PLATFORMS
Looking to launch your own brand-new digital loyalty program in just a few weeks’ time, with a reasonable investment budget?
Enter the world of our ready-to-use loyalty platforms. They are easy to set up, offer many powerful tools and give your audience automatic access to massive catalogue of added value content.
Plus: we deliver local content and top-notch service for your customers and your team!
Want to find out more?
UNIQUE EXPERIENCES & REWARDS
Do you believe your customers deserve only the best? We do too! Do you want to go the extra mile for them? Same!
Over the years we have created an extensive network of partnerships in the Benelux. From local partners to international brands, we have exclusive access to products and services that allow us to create custom experiences and reward packages for your audience.
Our motto: loyalty comes from positive emotion. And we look forward to help you create positive emotion moments that your clients can associate to your brand.
Looking for something different?
cases
A creative and innovative loyalty program to engage customers
A creative and innovative loyalty program to engage customers
Ethias is one of Belgium’s best-known insurers, appreciated for its human approach and its emblematic motto: ‘We’re here for you’. With a strong identity rooted in proximity and support for its policyholders, Ethias constantly seeks to renew the customer experience while remaining true to its values.
What was Ethias looking for?
Ethias was facing several challenges: a desire to reduce the churn rate, a need to make interactions with its policyholders more positive, and the need to reward loyalty without incurring excessive costs. The loyalty program also needed to encourage existing customers to discover other insurance products and attract new customers, while remaining true to the spirit of local service.
What solution did we come up with?
In 2022, together we launched Ethias Bonus, a comprehensive loyalty program designed to embody the brand promise: ‘We’re here for you’.
The aim of this programme is threefold:
- Reward loyal customers with discounts from partners in a variety of sectors, such as security, sport and holidays, in line with Ethias’ values.
- Encourage existing customers to subscribe to other Ethias insurance products, by offering them relevant benefits aligned with their needs.
- Attract new customers by offering unique added value through special offers and engaging initiatives.
The Ethias Bonus program is not simply a benefits platform, it is designed to maintain a close relationship with policyholders by organising temporary actions around themes dear to Ethias, such as competitions, surveys or events on safety and well-being.
The aim is also to further develop the platform to better integrate it with Ethias’ customer management system, in order to personalise offers and further improve the user experience.
With what results?
Thanks to Ethias Bonus and effective communication, Ethias has seen a reduction in the churn rate and an improvement in the take-up rate for other insurance products. In addition, the platform is becoming a strategic tool for attracting and retaining new customers, while reinforcing the brand’s image of proximity.
Number of users doubled over one year of activity
35,000 responses to the survey on the theme of holidays in 2024
Let's boost your customers' loyalty together
A benefits programme for employees of the group’s hospital centres since 2021
A benefits programme for employees of the group’s hospital centres since 2021
CHIREC (Centre Hospitalier Interrégional Edith Cavell) is a private healthcare network offering consultations, care and medical specialities at several sites, including the Hôpitel Delta in Brussels, the Braine-l’Alleud Hospital and the Clinique Sainte-Anne Saint-Remi in Anderlecht.
What did CHIREC want?
The CHIREC network had an in-house staff benefits programme. It required a lot of resources and was only available in the form of a list of participating partners communicated by email or poster to staff.
Management was looking for a wider and more effective benefits programme that would relieve the internal workload.
What solution did we come up with?
We set up a bespoke digital platform bringing together dozens of benefits to which all employees have access via the creation of a personal account.
Our offer included the integration of all pre-existing partnerships negotiated by the CHIREC team and future partnerships.
Today, the digital platform chirecdeals.be is a comprehensive loyalty programme that stands out for its combination of standard and customised benefits that can’t be found anywhere else.
With what results?
The majority of employees are now registered and active on chirecdeals.be. Word of mouth has done its job internally, proving that the programme meets a need!
Time saved in-house equal to ½ full-time
Find out more about our staff solutions
A branded platform with benefits for supporters since 2021
A branded platform with benefits for supporters since 2021
Yellow Red Koninklijke Voetbalclub Mechelen – KV Mechelen for short – is a Belgian professional football club based in Mechelen (Antwerp) that plays in the top division of the Belgian Pro League. Its colours are, of course, yellow and red.
What did KV Mechelen want?
The Covid-19 pandemic of 2019 meant that fans were no longer able to attend their favourite team’s matches. Nor was the club in a position to refund season tickets. So, to thank fans for their unwavering support, KV Mechelen was looking for innovative solutions.
What solution did we come up with?
To offer a little positivity in these gloomy times, we wanted to mark the occasion with a generous initiative in line with the club’s values – sharing, community and sport of course.
The KVM Deals digital benefits platform brings together not only a host of advantages in various areas, but also specific and exclusive offers from the club’s sponsors and commercial partners. In this way, KV Mechelen is adding another string to its bow to achieve its dual objective of creating links within the suport community and being there for fans all year round, even in the off-season.
The icing on the cake is that access to the platform is 100% free for anyone with an account on kvmechelen.be and is automatically linked to their profile via a single-sign-on connection.
With what results?
The platform has been very well received by KV Mechelen’s commercial partners. It’s an excellent additional communication opportunity for them.
Supporters also gave the platform a warm welcome: more than 4,000 supporters and their families are regular users of the benefits.
2 of the top 5 offers are KV Mechelen partners
1 member in 10 uses the platform regularly
I want to turn my customers into supporters
A digital platform to centralise cooperative activity since 2015
A digital platform to centralise cooperative activity since 2015
Crelan is Belgium’s largest cooperative bank. Created in 1937 by the Belgian state, its role at the time was to grant loans to farmers. Today, Crelan offers a wide range of products and services to its private, self-employed and corporate customers.
What was Crelan asking for?
As a cooperative bank, Crelan wants to thank its cooperators for their trust by offering them VIP treatment in the form of benefits on banking and non-banking products.
It was in this context that the collaboration between faxions and CrelanCo, Crelan’s shareholder cooperative, began in 2015. A particular focus in proposing a solution was to always emphasise the bank’s four core values: responsibility, solidarity, personal relationships and respect.
What solution did we come up with?
Today, this collaboration is based on a loyalty programme called CrelanCo Deals. The programme offers 295,000 cooperative shareholders exclusive benefits in a variety of areas throughout the year.
The CrelanCo Deals programme includes a “restaurant programme”, which is well known to cooperative shareholders and gives them 15% discounts in more than 100 restaurants throughout Belgium. The benefits programme is updated three times a year with the addition of around twenty new offers, preferably local ones, so that cooperative shareholders can benefit from advantageous offers in various areas at any time of the year.
The digital platform set up by our teams and accessible via crelancodeals.be is also a cornerstone of Crelan’s marketing strategy. In particular, it hosts the traditional photo competition for the bank’s calendar and various actions aimed at stimulating cooperative life within the bank.
With what results?
In 2023, cooperative shareholders enjoyed more than 12,000 meals in our partner restaurants, downloaded more than 50,000 discount vouchers, took part in all our sold-out events, etc. In total, together with Crelan, we have created more than 70,000 positive contact points onver a year!
12,000 meals at partner restaurants in 2023
50,000 discount vouchers downloaded in 2023
70,000 positive customer experiences by 2023
Let's discuss our solutions for you
Who we are
We are loyalty marketeers in heart and soul. We breathe loyalty, think loyalty, live loyalty.
We are a team of unique personalities and like-minded souls. Each of us has their own talents and specializations, as well as an eye for marketing trends and digital developments locally and worldwide.
We have two things in common: we are experts in our field and we all put the client first, always!
OUR STORY
Founded in 2008, faxions is a loyalty and strategy marketing agency based in Brussels.We specialise in creating strong loyalty programs for our national and international clients. Our aim is to strengthen the bond between brands and their community. We create benefits programmes that bring real added value and purchase power.
We collaborate with over 3,000 Benelux partners to create great content for our programmes. We deliver data-driven proof of excellence and work with top-notch technology to build responsive loyalty web platforms. We embrace gamification and experiences as part of our offering and have an in-house support team with a telephone hotline.
We make your loyalty strategy stand out to reflect your authentic brand identity and goals.
OUR MISSION
Our motivation, passion and reliability enable us to create clear added value for our partners. Excellent service and your satisfaction are not short-term goals, but what we strive for in the long term. That means we can create a win-win situation where everyone reaps the benefits.Our mission is to bring added value to as many people as possible.
We aim to create the best experience for our audience.
How do we do it? By listening. By understanding. By offering and creating solutions. By monitoring results.
Why do we do it? To generate genuine added value, for you and your business AND for your customers and staff.
By putting our vision into practice, we aim to remain the number-one benchmark in loyalty marketing and loyalty strategy.
OUR BELIEFS
- We believe in an ecosystem of cooperation
- We put people and their happiness at the center of everything we do internally and externally
- We believe that working on loyalty and added value is an absolute must for every company
- We embrace digitalization and gamification in our concepts
- We integrate emotion and experience as a trigger of loyalty
OUR VALUES
These core values are the theme running through everything we do.
Respect
Respect has a central place at faxions. It is obviously first manifested between us in the team. It is also a key element in our relationships with our clients, their customers, our partners, and other collaborators. And we extend this to our workplace and environment in a broader sense.
Customer support
We have a customer-centric approach to everything that we do. We aim to create a long-lasting relationship by listening and by offering high-quality, consistent service.
Responsibility
Each of us takes responsibility for his or her own job in an efficient and effective way. More broadly speaking, we also assume our economic, social, and ecological responsibilities.
Flexibility
In our attitude to everyday life and in our working hours, we are committed to a flexibility that guarantees both personal well-being and professional excellence. We are here to serve and help each other.
Enthusiasm
Our passion and drive are expressed in the pleasure we find in everything we do: we commit totally to our work every day to get better and grow stronger.
Authenticity
It is important for us that we can be ourselves. But authenticity also means being reliable and honest in everything we do.
Empathy
It is very important for us to empathize with each other and our customers. After all, we want more than an ordinary (business) relationship. Taking the emotions in all people and relationships into consideration enables us to aim for a bond of trust in all our relationships.
OUR AMBASSADORS
contact
Contact usPhone
Headquarter
Faxions
Esplanade 1, B 32
1020 Brussels
VAT: BE 0806 888 164