A benefits programme for employees of the group’s hospital centres since 2021
14/05/2024
Ethias is one of Belgium’s best-known insurers, appreciated for its human approach and its emblematic motto: ‘We’re here for you’. With a strong identity rooted in proximity and support for its policyholders, Ethias constantly seeks to renew the customer experience while remaining true to its values.
What was Ethias looking for?
Ethias was facing several challenges: a desire to reduce the churn rate, a need to make interactions with its policyholders more positive, and the need to reward loyalty without incurring excessive costs. The loyalty program also needed to encourage existing customers to discover other insurance products and attract new customers, while remaining true to the spirit of local service.
What solution did we come up with?
In 2022, together we launched Ethias Bonus, a comprehensive loyalty program designed to embody the brand promise: ‘We’re here for you’.
The aim of this programme is threefold:
- Reward loyal customers with discounts from partners in a variety of sectors, such as security, sport and holidays, in line with Ethias’ values.
- Encourage existing customers to subscribe to other Ethias insurance products, by offering them relevant benefits aligned with their needs.
- Attract new customers by offering unique added value through special offers and engaging initiatives.
The Ethias Bonus program is not simply a benefits platform, it is designed to maintain a close relationship with policyholders by organising temporary actions around themes dear to Ethias, such as competitions, surveys or events on safety and well-being.
The aim is also to further develop the platform to better integrate it with Ethias’ customer management system, in order to personalise offers and further improve the user experience.
With what results?
Thanks to Ethias Bonus and effective communication, Ethias has seen a reduction in the churn rate and an improvement in the take-up rate for other insurance products. In addition, the platform is becoming a strategic tool for attracting and retaining new customers, while reinforcing the brand’s image of proximity.
