Yellow Red Koninklijke Voetbalclub Mechelen – KV Mechelen for short – is a Belgian professional football club based in Mechelen (Antwerp) that plays in the top division of the Belgian Pro League. Its colours are, of course, yellow and red.

What did KV Mechelen want?

The Covid-19 pandemic of 2019 meant that fans were no longer able to attend their favourite team’s matches. Nor was the club in a position to refund season tickets. So, to thank fans for their unwavering support, KV Mechelen was looking for innovative solutions.

What solution did we come up with?

To offer a little positivity in these gloomy times, we wanted to mark the occasion with a generous initiative in line with the club’s values – sharing, community and sport of course.

The KVM Deals digital benefits platform brings together not only a host of advantages in various areas, but also specific and exclusive offers from the club’s sponsors and commercial partners. In this way, KV Mechelen is adding another string to its bow to achieve its dual objective of creating links within the suport community and being there for fans all year round, even in the off-season.

The icing on the cake is that access to the platform is 100% free for anyone with an account on kvmechelen.be and is automatically linked to their profile via a single-sign-on connection.

With what results?

The platform has been very well received by KV Mechelen’s commercial partners. It’s an excellent additional communication opportunity for them.

Supporters also gave the platform a warm welcome: more than 4,000 supporters and their families are regular users of the benefits.

2 of the top 5 offers are KV Mechelen partners

1 member in 10 uses the platform regularly