KBC wanted to freshen up and personalise its reward strategy for its premium customers. We developed this strategy based on the shared vision that rewards need to be local and emotional, with the help of customer experiences that embody high quality and great value.
Since 2013, these premium customers have been rewarded using a VIP concept: we create customized experiences, put together hotel and restaurant programs and find gifts that genuinely add value. Furthermore, we provide a personalized e-mail address and phone number that the customers can use for all their questions. In short: we astonish KBC customers and offer them service in everything we do, because service is a matter of course within the ‛experience’ we offer.