The subscription market is a tough place, where sales figures are under constant pressure. That is why this market is constantly reinventing itself. Avoiding loss of customers (churn) is the most important thing of all. We have worked with Mediahuis (Het Nieuwsblad) to set up various campaigns to connect subscribers even more closely to the newspaper. Restaurant programs, city discovery tours, retail discounts, contests etc. are just a few examples of the ways in which we have created added value and collected data for them.